For more than 20 years, Nasteo, an SME based at Sophia Antipolis, has been developing innovative digital communication solutions for customers in various sectors of activity such as tourism, events, e-learning, health, etc. These solutions closely combine technology and service within the context of a B2B relationship. This approach forms part of Nasteo’s DNA, and customer support remains one of their priorities. The deployment of Stream Up is an example of this. This platform, which was developed internally by our teams at Sophia Antipolis, makes it possible to easily create and manage participatory WebTV with thematic channels to increase the value of and even monetise video content and to create communities of internet users around this content. Stream-up also offers tailor-made solutions for creating interactive events that have been enriched with the support of a network of partners, video recording professionals, approved by Nasteo, who has focussed on building close relationships.
“As technology and service go hand in hand for Nasteo, we are investing in close relationships with our customers to whom we are offering innovative digital communication solutions. By establishing ourselves in the heart of the Euroméditerranée district, we hope to integrate further into this attractive and dynamic area to work directly with companies and institutions, who are its key stakeholders.”
Jean-François Contesto, CEO of Nasteo.
Office Depot, a group created in Florida (USA) in 1986 and which established itself in France in 1996, is the world’s second largest player in the supply of office equipment and the leading distributor in France. After Paris and its 25 neighbourhood shops, Office Depot chose Marseille to implement and test the concept of the City Store with its first two shops located in the heart of the Euroméditerranée district and in the southern districts at the foot of the Méditerranée tower, respectively.
“Marseille was naturally our first choice outside of Paris for testing the City Store concept which is developing well in the capital. Marseille is a city experiencing evolution and change, and remarkably our project was welcomed by the various institutions,” said Philippe Colin, the Managing Director of Office Depot France. “We also decided to open two shops in two different districts simultaneously so as to gain visibility quickly and to prove our level of interest in the city,” emphasises Galeran Dejardin, the General Retail Manager for France.